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Body Language & Sales:


Body Language is a significant aspect of understanding human dynamics.

Body Language is important to effective selling where prospects are physically observed.

Body language has other applications in personal relationships and communications.

Communication for sales includes listening. In terms of observable body language, non-verbal (non-spoken) signals are being transmitted whether accompanied by spoken words or not.

Body language goes both ways: You must be conscious of your own.

Your own body language reveals your feelings and meanings to others.
Other people’s body language reveals their feelings and meanings to you.
Body language signals occur on both conscious and unconscious levels.

The study of body language, is also known as kinesics which is derived from the Greek word kinesis, meaning motion.

In our comprehensive sales training program that includes body language, these are the items we cover.

  • Introduction and Basics
  • Body Language Definitions
  • Background and History
  • Nature or Nurture?
  • Body Language and Evolution
  • Facial Expressions
  • Reading and Analyzing
  • Signals and Meanings
  • Body Parts – Handshakes – Personal space
  • Mirroring Your Prospect
  • Where to Sit
  • Cultural differences
  • Personal Interactions – Male and Female


Body language is NOT an Exact Science!

You CANNOT make an interpretation with only a singe indicator.

It takes consistent repeated signals to indicate a particular conclusion.